Come on Bezos, can YOU do it?

Bezos is a masterclass of managing his time. He has built mammoth businesses by keeping things simple. Fancy routines are not always effective. Learn it from Bezos…

Hey Business builders,

We all have heard about Jeff Bezos and his triumph with Amazon ruling the e-commerce world.

But I always wondered: How do they get so much done in just 24 hours?

Well, I'm here to let you in on their not-so-secret secret. 

It's not some fancy morning routine or productivity hack. 

The secret is prioritising what's most important and delegating the rest.

Think of your business as an orchestra. You're the conductor leading the whole show. But you can't play every instrument yourself - it would be a mess! Instead, you focus on the most critical tasks only you can do.

Everything else gets delegated to your talented team members (I practice this rigourously at Hermessi) who play their own parts. Together you make beautiful music.

Let me tell you about Jeff. He was a hardworking entrepreneur trying to get his startup going.

At first, he did everything himself - the marketing, sales, operations, everything. It was chaos with Jeff running around like a one-man band. Nothing was getting done well.

Then Jeff took a step back. He made a plan to prioritize like a boss. He decided the only tasks he'd work on were the most important high-level ones: developing the company strategy, securing big partnerships, and providing overall leadership. Those became his top priorities.

For all the other stuff, Jeff delegated like a pro. First, he hired an all-star team of experts he could trust with key roles.

He knew his limits, so anything outside his expertise went to teammates who were better qualified.

Once he had his dream team, Jeff showed them the game plan and big-picture goals. But then he got out of their way and let them execute, no micromanaging. He provided coaching and oversight, but trusted his team to deliver results.

Soon, Jeff's startup was humming like a well-oiled machine. While he focused on priorities only he could do, his talented team knocked it out of the park on everything else. The whole orchestra was playing in perfect harmony under Jeff's leadership.

Like the most successful CEOs, Jeff prioritize ruthlessly and delegated with total confidence in his team. By divvying up the work, he optimized every hour for maximum impact.

The lesson? You have just 24 hours too. Make them really count by:

- Identifying your unique, high-level leadership priorities

- Delegating OUT all other tasks to a talented team

- Coaching your team towards the vision, but trusting them to execute

It's how the wealthy CEOs roll - going from frazzled solo act to finely-tuned orchestra.

Make no mistake: the titans of industry didn't stumble into success. They've honed the skill of razor-sharp prioritization, offloading everything else to their hand-picked, high-caliber teams.

Isn't it time you cracked this billion-dollar code?

Just like how Bezos sells, let your productivity Surge sail.

Catch you all in the next one…

Hoyin Cheung,
Hermessi.com

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P.P.S. I'm always here for a chat, a debate, or a brainstorming session on how to make this the most valuable piece of mail in your inbox. Hit reply or DM me on LinkedIn or X and let me know what you think, what you're struggling with, or what success looks like for you. Let's surge the productivity you seek!